Brand/Visual designer based in Taiwan. Gradutated with a BFA in Graphic Design from California College of the Arts. Currently working at Addepar as a brand/visual deisgner.

About Me

Differentiation has evolved from a focus on “what it is,” to “what it does,” to “how you’ll feel,” to “who you are.” While features, benefits, and price are still important to people, experiences and personal identity are even more important.

The Brand Gap, Marty NeumeierHered
(c) Cooper Kao Design