Mark
Brand/Visual designer based in San Francisco. Graduated with a BFA in Graphic Design from California College of the Arts. Currently looking for a full-time brand/visual designer position.

About Me
Differentiation has evolved from a focus on “what it is,” to “what it does,” to “how you’ll feel,” to “who you are.” While features, benefits, and price are still important to people, experiences and personal identity are even more important.

The Brand Gap, Marty Neumeier
Mark

HYGGE TEA

Branding, Packaging, Student Project

Introducing the Hygge lifestyle through the tea drinking experience.


Hygge, pronouced "hue-guh", is a Danish word that can loosely be translated as "togetherness and coziness". The Hygge lifestyle is about the gathering of people and taking time to enjoy the simple moment life.Hygge Tea co. provides the Hygge experience to the customer through its line of tea

products that carry a sense of warmth. The logo is made up of a leaf and the flames of a fire, referencing the sense of Hygge that can be experienced through a warm cup of tea by the fire.
Mark
(c) Cooper Kao Design