
HYGGE TEA
Branding, Packaging, Student Project
Introducing the Hygge lifestyle through the tea drinking experience.
Hygge, pronouced "hue-guh", is a Danish word that can loosely be translated as "togetherness and coziness". The Hygge lifestyle is about the gathering of people and taking time to enjoy the simple moment life.Hygge Tea co. provides the Hygge experience to the customer through its line of tea
products that carry a sense of warmth. The logo is made up of a leaf and the flames of a fire, referencing the sense of Hygge that can be experienced through a warm cup of tea by the fire.
products that carry a sense of warmth. The logo is made up of a leaf and the flames of a fire, referencing the sense of Hygge that can be experienced through a warm cup of tea by the fire.



