Brand/Visual designer based in San Francisco. Gradutated with a BFA in Graphic Design from California College of the Arts. Currently looking for a full-time brand/visual designer position.

About Me

Differentiation has evolved from a focus on “what it is,” to “what it does,” to “how you’ll feel,” to “who you are.” While features, benefits, and price are still important to people, experiences and personal identity are even more important.

The Brand Gap, Marty Neumeier


May 9, 2019

Designer//Client—Through a Lens of Trust

To build trust with clients you need to look at each step through a lens of trust. Most of the time, we don’t really think about trustworthiness as something we’d like to present to others, but humans have the inner ability to trust based on instincts. Each of those instances I just mentioned involves the client making a quick, instantaneous judgment on your trustworthiness, and if you aren’t prepared, they just might decide that they don’t trust you. Through a lens of trust, you need to start thinking about how the client would perceive what you are presenting to them. How might you convey your beliefs to develop a trustworthy brand message? And how might your website, emails, even presentations, help reinforce your beliefs?
April 26, 2019

Designer//Client—Why build trust ?

As designers, our responsibility is to find the best solution to the client’s problems. And often, we have to push the client's boundaries, testing their comfort zone, letting them know that there is another option that they had never thought about. But if you do ask the client to try something they never would try, you’re asking them to put a huge amount of trust in you. And that is why designers need to build a more trusting relationship with clients. If you have demonstrated trustworthiness at every step so far, you can recommend solutions that you think are right for clients without scaring them.
(c) Cooper Kao Design