Brand/Visual designer based in San Francisco. Gradutated with a BFA in Graphic Design from California College of the Arts. Currently looking for a full-time brand/visual designer position.

About Me

Differentiation has evolved from a focus on “what it is,” to “what it does,” to “how you’ll feel,” to “who you are.” While features, benefits, and price are still important to people, experiences and personal identity are even more important.

The Brand Gap, Marty Neumeier


Business thinking for designers
April 25, 2020

Designer & Client—Through a Lens of Trust
May 9, 2019

To build trust with clients you need to look at each step through a lens of trust. Most of the time, we don’t really think about trustworthiness as something we’d like to present to others, but humans have the inner ability to trust based on instincts. Each of those instances I just mentioned involves the client making a quick, instantaneous judgment on your trustworthiness, and if you aren’t prepared, they just might decide that they don’t trust you. Through a lens of trust, you need to start thinking about how the client would perceive what you are presenting to them. How might you convey your beliefs to develop a trustworthy brand message? And how might your website, emails, even presentations, help reinforce your beliefs? 
(c) Cooper Kao Design