COOPER KAO
Visual Designer

With over 5 years of experience, Cooper has worked with clients in startup/tech help building company brand, website and visual. Currently, he is a freelance designer working on products, websites and brands, focusing on shaping the digital experience for startups, transforming their visionary concepts into captivating digital visuals and efficient design framework that define their unique brand presence.

Off-screen, Cooper enjoys time with his cats, running marathons, cycling, capturing the moment of his life with photography and music playlist. His goal in 2024 is to complete a full triathlon and become an Ironman 

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Taipei, Taiwan




Branding Design

UX/UI  |  Branding  |  Identity

Standard Metrics
Branding & Identity


Standard Metrics
2021.02-2021.10 
Remote
Created a distinct visual identity, including the development of logos, color schemes, typography, and other brand assets that encapsulate the company's values, personality, and mission. Defined brand position to effectively communicate and resonate with the target audience, aiming to establish a memorable and compelling brand presence in the financial market.
Brand Launch Promotional Video



Addepar Branding

Addepar
2019.11-2020.11 
Mountain View, CA
Developed a new Addepar brand to help redefine their brand message to the financial world. Building a design system and guideline to ensure consistency and coherence in the visual and conceptual representation of a brand across various touchpoints.




8VC Branding

8VC
2019.06-2020.10 
San Francisco, CA
Led comprehensive marketing initiatives, overseeing the creation of event branding, invitations, posters, templates and presentations, ensuring a cohesive and professional representation across all materials and platforms.




Potrero Booster
Branding & Identity


TBD* 
2018.09-2018.12 
San Francisco, CA
Design lead on branding project for Potrero Boosters Neighborhood Association—deliverables include identity, brand system, brand guidelines and business collateral.



2024 © Tzu-Cheng Kao